Do
Business in China.
Learn B2B marketing for the China market.
Is now the time to do business in China?
Things in the US are certainly looking pretty
rocky at the moment. Maybe you’ve being thinking about
doing business in China. Maybe you’ve done a deal or
three and are thinking about expanding your China exposure.
Is this the time to do business
in China?
Fact: China is becoming more important
as a market for high quality goods and services – and
less so as a manufacturing site. Multinationals (MNCs) have
already made their commitment, and they are struggling in
Shanghai and Beijing with the same issue that give them trouble
in NY and LA:
HR. Financial services. Marketing.
Sales. Recruiters. Management consulting. Training. Design.
Quality control. Customer service.
Local Chinese managers have done great in
the big international companies, but local Chinese private
businesses haven’t been able to keep pace with the demands
of 21st century business needs.
_______________________
The top 10 reasons
to consider China business entry.
Pros of entering
or expanding your exposure to China now.
1. It’s now possible to enter China
incrementally and predictably.
2. China has laws and orderly business processes now.
3. Fortune 500 can’t be consistently wrong about everything
all the time.
4. Companies you may already have a relationship with are
looking for outsourcing and supplier relationships.
5. The relative shift in fortunes may be a long-term trend.
Your main markets may be in a permanent shift.
6. You may suddenly find yourself with excess capacity…and
time.
7. The conservative estimate of the size of the Chinese
middle class is 250 million.
8. You may not have any choice if your clients are moving.
9. Your competitors are already there.
10. It sure ain’t getting’ any cheaper.
___________
The top 10 reasons to fear entering
or expanding in China.
1. China could be correcting as well.
2. Long term trends could be less favorable.
3. Things are MUCH more expensive than just a few years
ago.
4. Shanghai is boring unless you are working, eating or
drinking. (That one could have actually gone either way.)
5. Chinese laws still fearsome and arbitrary.
6. No on knows what Chinese consumers want. Including them.
7. English and international business skills still dismal
outside big cities.
8. Far away.
9. Hard to grow your business.
10. Marketing and selling here is more difficult than ever.

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